Liquor Sales in Telangana Hit INR 13.5 Billion During New Year Festivities

Liquor Sales in Telangana Hit INR 13.5 Billion During New Year Festivities
SOURCE: WION

Liquor Sales in Telangana Break Records

Liquor sales in Telangana soared to INR 13.5 billion during the New Year festivities, marking one of the highest seasonal revenues in the state’s history. The six-day celebration period witnessed unprecedented demand, with nearly INR 1,000 crore worth of alcohol sold in just three days.

Liquor Sales in Telangana Driven by Hyderabad Demand

Liquor Sales in Telangana Hit INR 13.5 Billion During New Year Festivities
SOURCE: WION

Hyderabad led the surge in liquor sales, with outlets across the city reporting massive queues and record-breaking purchases. The Telangana State Beverages Corporation Ltd (TSBCL) confirmed that December 30 and 31 alone contributed hundreds of crores to the overall revenue. The city’s vibrant nightlife, private parties, and family gatherings ensured that liquor sales in Telangana reached historic highs.

Liquor Sales in Telangana Boost State Revenue

Liquor sales in Telangana are a major contributor to the state’s economy. Excise duties from alcohol consistently form a significant portion of government revenue. The New Year boom of INR 13.5 billion provided a substantial boost to state coffers, reaffirming Telangana’s position as one of India’s top liquor-consuming states.

Liquor Sales in Telangana Reflect Social Trends

Liquor sales in Telangana during the New Year festivities also highlight changing social patterns. Urban consumers, especially younger demographics, increasingly prefer premium brands and craft beverages. However, the surge also raised concerns about excessive drinking, with police reporting multiple drunk driving cases. Authorities are now calling for stricter monitoring and awareness campaigns to balance celebration with responsibility.

Liquor Sales in Telangana Compared to Previous Years

Liquor sales in Telangana during the 2026 New Year festivities far outpaced previous years.

YearLiquor Sales During New YearKey Highlights
2023INR 700 croreModerate growth
2024INR 800 croreRising demand
2026INR 1,350 croreHistoric surge

This sharp increase reflects higher disposable incomes and the cultural significance of New Year celebrations in Telangana.

Liquor Sales in Telangana: Future Outlook

Liquor sales in Telangana are expected to continue growing in 2026 and beyond. Industry experts predict sustained demand, while the government is likely to tighten excise regulations to maximize revenue. The challenge will be balancing economic gains with social responsibility, ensuring that liquor sales in Telangana remain a driver of growth without compromising public safety.

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